Ashraf Soas

General Manager Energy Solutions at Rheem Australia
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Ashraf Soas

General Manager Energy Solutions at Rheem Australia
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Ashraf Soas is Rheem Australia’s General Manager Energy Solutions. Rheem is both a major manufacturer of residential and commercial water heating systems, as well as a leading supplier of solar water heaters, photovoltaic systems, storage batteries and smart, connected water heaters through its Solahart division. With 15 years of experience in the water heater industry, Ashraf has held various engineering, supply chain and transformation roles, working with both the domestic business and overseas operations. He has also spent 15 years in the materials handling business with roles in engineering, manufacturing, supply chain, project management and customer support, with Australian and APAC responsibilities. Over the last five years, as Rheem has developed connected products and energy solutions, Ashraf has taken on the role of Project Director for a $10M project in South Australia, with funding from ARENA and the Government of South Australia. Ashraf chairs the Rheem Australia DER Steering Committee and DER Forum and is a member of the Paloma Rheem Global Controls Council. He is leading several Rheem Australia initiatives and trials with regulators, DNSPs and electricity retailers across most states of Australia.

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