Kia is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Spearheading the popularization of electrified and battery electric vehicles, Kia announced its ‘Plan S’ strategy in 2020, along with four key business targets for 2030. These core business aims include accelerating electrification and achieving annual sales of 1.2 million battery electric vehicle (BEV) units by 2030; reaching 4 million annual vehicle sales by 2030, including over 2 million eco-friendly models; expanding the application of connected car feature and autonomous driving technologies to all new vehicles; and become the number one brand in the global purpose-built vehicle (PBV) market by 2030.